Absolute Cold Elevations

A Package Design for Sapporo’s Premium Beer Lineups

Project Details:

*Student work
Course: Package Design 3
Instructor: Thomas McNulty
Category: Package design
Typefaces: Adobe Garamond, Rockwell
Japanese Calligraphy: Aoi Yamaguchi
*Shown at the Winter Show in 2009

 

Description:

To estabrlish a premium line which is limited in winter season. The usage of japanese character enhances the japanese personality of the company. The character stands for “zero” which is the degree in centigrade where rain (water) becomes snow (ice) and it symbolize the winter season.

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