dTV Party Animals
Total Design for a Promotional Booth by dTV at a-nation 2016
Project Details:
Client: NTT docomo/avex digital
Project Date: August 2016
Category: Design, Branding
Agency: Koori Inc.
Creative Director: Masashi Koori
Art Director: Hidekazu Tanaka
Creative Producer: Midori Ito
Description:
Since a-nation is a huge summer music festival by avex and most of the audience is young people (20s – early 30s), the concept for the design is to be vibrant and to communicate the vibes at the festival.
The deliverable was not just design for the booth, but VR scopes, a photo booth, promotional flyers and panels etc.
By using the saturated and vibrant RGB-like colors to depict animal faces and its body texture, they represent “party”-ness. The copy “We Are PARTY ANIMALS” emphasizes the festive atmosphere at the festival.