Coup de Food

A Powerful Visual Language to Shout about “Food with Integrity”

Project Details:

*Student work
Course: Identity 2
Instructor: Thomas McNulty
Category: Branding, Print
Typefaces: Gotham, Rockwell, Trade Gothic
Team: Amie Krager, Chelsea Nobbs

 

Description:

Design and establish an effective marketing campaign system to aid the strategy and positioning for the client, Chipotle, and their philosophy “Food With Integrity”. We are not redesigning the brand, but working to create a graphic application system which will demonstrate our concepts.

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