Description:

The key visual represented Panasonic’s contribution as Worldwide Top Tier Sponsor for Olympics/Paralympics as well as their challenge going beyond its brand image. The main visual was shot during the live performance collaborated with projection mapping and fortunately we captured a magical moment so that no digital effect was added to it.
From the main visual, I created 13 different size variations to apply them to Panasonic’s brand touch points on web, from their global website and local website (translated into each local language) to SNS images including post images.