Calpis Soda
White Soda with Refreshing and Sharp Aftertaste
Project Details:
Client: Calpis Co., Ltd.
Project Date: 2013
Category: Package Design
Agency: Landor Associates
Direction: Masayuki Urushibara, Kotaro Kobayashi
Company website: Calpis
Description:
With the main target of carbonated drinks as 20s – 30s male in mind, I expressed briskness and popping feeling of soda, not soft sweetness Calpis (Calpico) originally has, and implied the feeling of “Possibility can be endlessly expanded by achieving the goals with team” by the arch which goes wider from the left to right.
Also I enhanced the strength and sharpness by putting thin red line inside the arch.