Smirnoff Ice Frozen

Frozen Ready-To-Drink Perfect for Hot Summer

Project Details:

Client: Kirin Diageo
Project Date: 2013
Category: Package Design
Agency: Landor Associates Tokyo
Direction: Masayuki Urushibara

 

Description:

As Smirnoff is an imported RTD (Ready-To-Drink) product, our team tried to retain its sophisticated impression that feels like it came from overseas, and expressed the feeling of refreshing frozen cocktail that is the best thing to have in Japanese hot summer.

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