Description:

I designed the application samples of FedEx’s new VI system and how they could apply the new brand visual system to their sponsorship program visuals. As their official business name is Federal Express, we set the invisible alignment line (Inflection Point) between Fed and Ex and place copies or images that express cause and effect as the main visual system. However, we applied the visual system to enhance the relationship of “FedEx” and “Forum” by setting the Inflection Point between the two words. Plus, as duo-tone images with black and cyan were already used as its main key element, we applied it to the new visual system.
I also designed the application samples in some other languages such as German, Italy, and Japanese.